Authentic Storytelling: Leveraging Program Evaluation to Build Trust with Communities and Inspire Action in Your Nonprofit
Tuesday, October 15, 2024
9:00 am - 10:30 am
Virtual Workshop via Zoom
Individual Members: Free to Attend
Organizational Members: Free to Attend
Non-Members: Free to Attend
About this event
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By approaching fundraising from a social justice lens, your organization can act as authentic storytellers for the communities you aim to serve in order to promote equitable and sustainable fundraising practices. In this workshop, we will be reviewing how current fundraising approaches can be improved by using program evaluation as an asset and how community-based fundraising approaches can promote trust with underserved communities. Through emphasis on genuine collaborations with the community, you can learn how to transform your organization’s mission into a movement! Workshop Learning Outcomes
Workshop Topics Flow
Target Audience: Executive Directors / CEOs, Development Directors, Communications staff, Board leaders charged with development and marketing, Program and evaluation teams
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Faculty
Gina Vanegas, Ph.D.
Dr. Gina Vanegas is an experienced speaker, consultant and qualitative researcher who is passionate about supporting organizations in their quest to create healthy and inclusive work environments while maximizing enterprise value. She enables organizations to intentionally establish healthy and inclusive environments and program impact through her expertise in the areas of assessment & evaluation, engagement, social justice, and psychology. Her methodology utilizes scientific principles in an approachable way that provide concrete solutions.
Gina is passionate about amplifying the voices of individuals not typically heard through the use of inclusive approaches to data gathering. She has extensive training and experience utilizing qualitative methodologies in ways that are empowering to individuals who participate in the process.
Dr. Vanegas holds a Ph.D., in Counseling Psychology from University of California, Santa Barbara. As a scholar, she has co- authored several publications and presented her research on access & utilization patterns of social services among underserved communities at various professional conferences including the American Psychological Association, the National Latinx Psychological Association, and the Interamerican Congress of Psychology.
In the public sector, Gina helps organizations strategically allocate their resources and attract funding by better conveying the impactful work through data. In the corporate arena, she utilizes her expertise in qualitative data analysis and social justice to help organizations improve their workplace culture. She also leverages her education and expertise working with the Latinx community to share impactful information with audiences about the rich diversity that exists among the Latinx community, cultural values and norms, and access & utilization patterns of the Latinx community in social services.